By diverting the famous game, the non-profit organization DUO for a JOB alerts to a chilling reality: even today, in Belgium, on the job market as in “Who is it?” , candidates are eliminated on the basis of their appearance.
Name, skin color, origin, or emphasis still all too often take precedence over skills. Unacceptable rules of the game that Belgian society must change.
The “Who is it” campaign will be visible in May in the streets, stations and subways all over Belgium!
A game rigged from the start
Facing the poster, the spectator takes the player's place. In front of him, a card representing Aminata, a young woman with an immigration background. The question asked by the opponent is unfortunately very relevant to understand the specificities of the character and distinguish him from the others.
Some enlightening figures
📌 2 times more effort - According to a study, having a “Turkish” or “Moroccan” name reduces the chances of getting a job interview by 46% compared to a “Belgian” name (Baert and Lippens).
📉 2502 reports - Unia received 2502 reports of racial discrimination in 2025, 23% of which were in employment.
📊 19% - The employment rate gap between people born in Belgium and abroad (outside the EU) remains high: 19%.
The artist Dena, ambassador of the campaign
Comedian, Belgian, Iranian, queer, Dena supports DUO for a JOB and its campaign.
In a long interview, the artist spoke about her career, her difficulties and her hopes.
🎥 The video and the article can be discovered here. 🎥
Changing the rules of the game
Discrimination remains a structural obstacle to access to employment, in addition to numerous other obstacles: language proficiency, recognition of diplomas, lack of network, or lack of knowledge of labour market codes.
This observation is not intended to be fatalistic. For more than 10 years, the association has been creating duos between a young person with an immigration background and a volunteer mentor aged 50 or over. And it works: 7 out of 10 young people find a job or training!
Employers, citizens, decision-makers: everyone can contribute to changing the rules of the game.
Discover and share
🌐 Testimonies and campaign partners here
🌐 Communication kit here
🌐 youtube - instagram - facebook - TikTok - LinkedIn
The campaign will be visible in Brussels, Liège, Verviers, Verviers, Charleroi, Ghent and Antwerp, thanks in particular to the generous support of Bauer Media/Clear Channel.
Contact - Guillaume Albessard │ g.albessard@duoforajob.org │ +32 487 18 03 40
